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How Amazon, Google and Apple are embracing new currencies

How Amazon, Google and Apple are embracing new currencies

The day and age when you were limited to paying with PayPal, credit card or money transfer is over. Apple, Google and Amazon are embracing pastures new. New currencies have been all the rage since the widespread adoption of the internet, but while man are a flash in the pan, some are made to last. Why? Because they make purchases easier, safer, more convenient. Apple Pay and Android Pay – The unlikely twins They’re the Methuselah of modern payments, having been released in 20

Easy time-wasting habits to avoid

Easy time-wasting habits to avoid

Saying “Yes“ to everything Don't fall into the trap of helping everyone else before you attend to your own tasks. There's nothing wrong with saying "no". Letting negativity fester There may be difficulties in your job – tough tasks, disruptive colleagues, a challenging leader - but it doesn’t do any good if you dwell on it. Either tackle the problem head on or put it out of your mind. Constantly checking emails Keeping your inbox open and replying to emails within seconds is

Social media and PR. Can they work in tandem?

Social media and PR. Can they work in tandem?

The barrier between you and the public has never been smaller, and the ability to speak to your consumers is an undoubted boon. But when something goes haywire, it’s tempting to bury your head in the sand. Here are a few observations we’ve made during our years handling reputation management for clients. Do’s #1 Plan in advance. A social media coordinator should always be stationed to deal with comments, queries and feedback - both good and bad. Set up a protocol document tha

The might of Google - powered straight into your ear

The might of Google - powered straight into your ear

The Pixel Bud is a wireless headphone connected to Google Assistant that offers an “intelligent” AI - right in your ear. The Pixel Bud promises to overcome language boundaries - courtesy of real-time translation - and can tackle tasks that you issue. Who needs to rummage into the depths of their bag looking for a smartphone? When the Pixel Bud drops later this year, it’ll offer information at the tap of an earbud, wrapped up in a juicy price point of $159. What is it? With th

Are there simple ways to be more productive?

Are there simple ways to be more productive?

Image: Benjamin Wachenje | CNBC Wouldn’t it be nice to bottle productivity and drink it on tap? It’s the elixir that drives great work but it’s a frustratingly finite resource. In our time consulting with clients, and producing work of our own, we’ve noticed a few failsafe methods for getting more out of the day. But don’t just take our word for it - we’ve also drawn on famous names who have something to add too. Make a list It’s good practice to keep a list of the immediate

Apps aren’t the be all and end all of business: but sometimes they help

Apps aren’t the be all and end all of business: but sometimes they help

Are apps worth the effort? Yes and no. Let’s imagine you’re a small business with limited funds selling a commodity: perhaps a unique pair of sneakers, or maybe a desirable foodstuff. By now you’ve found a niche in the market and you’ve got an operational team around you. Your website is built and it’s anchored to an ecommerce platform. Your website scales for mobile phones. What can an app provide that’s any different? Reasons not to invest #1: It’s hard to be unique There a

Intuition or science. Which should rule the day?

Intuition or science. Which should rule the day?

Picture the scene: a branding agency huddles around a brief, mulling over a new client campaign that needs to be made. In the blue corner, you’ve got the new breed: data scientists glued to their PCs, running Google Analytics and crunching the numbers. They’re convinced they can analyse the market and shape the content of the campaign. Not just shape it, either. But track it when it’s in the wild. They want to take the lead because they’ve got all the answers. In the red corn

Are videogames art?

Are videogames art?

Video Games are not art, film critic Roger Ebert famously declared. They are merely functional challenges that test your wits. Like chess. “Chess is a great game,” Ebert notes, “but even the finest chess player in the world isn’t an artist. She is a chess player. Artistry may have gone into the design of the chess pieces. But the game of chess itself is not art nor does it generate art - it is just a game.” Since entering the popular consciousness, games have ruffled feathers

Stop! As a start-up, you might not need branding

Stop! As a start-up, you might not need branding

Think you’ve got a great business on your hands? Resist the urge to hire a branding company. This won’t help - at least not right away. More pressing worries include salaries, overheads and general operational expenses. Of course, you believe in the product - why else would you pledge so much time to it? But hiring a branding firm, as you know, can be costly. And you’re wary of an agency that sells you the world after a five-minute consultation; promising a beautiful website,

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