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© N77 MEDIA LTD. 2017

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Bric+ Logo | Marketing and communication platform
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    At n77 we work on the three essential pillars of branding: Visual identity, verbal impact and reputation management. What makes us different?  our ability to incorporate them all within a single strategy. 

    WHY DO YOU NEED BRANDING?

    VISUAL IMAGE

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    Identity:  How are you perceived by customers? What is the message you are sending?

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    Cross cultural appeal: Do you appeal far and wide? Are you well known locally as well as abroad?

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    Professionalism: How carefully-curated is your visual image? Is it consistent? Is your logo meticulously designed? Do you offer a platform that other brands would like to be associated with?

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    Psychological impact: Are you triggering emotional responses in people through the images - and stories - you use?

    VERBAL IMAGE

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    Emotional Hook: Is your language emotive? Does it inspire people to get involved? Is there a sense of community?

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    Business Hook: How well do you work with other businesses?  

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    Engagement Hook: Do you create “sticky” content through real stories? Do you retain attention, and repeatedly pique people’s interest levels?

    REPUTATION

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    Events: Do you host events that raise interest in your project?  

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    Advertising: How much money do you spend on traditional advertising?

     

    PR: Do you make use of a PR team that secures you coverage in favourable publications?

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    Alliances with other organisations:

    Do you a) have strong allies and b) get maximum coverage out of them?

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    Credibility: books/films: Are you visible in the publishing sphere?

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    Government: Are governments keen to get on board with your project?

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    Social reputation: What do people say about your project in public?  

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    Word of mouth: Does the brand make a strong case for word of mouth coverage? I.e., are there notable stories and events that are continuously worth talking about?

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    Social media: Do you make the most of the social media channels available, and follow a clear social media strategy?

    Branding