At n77 we work on the three essential pillars of branding: Visual identity, verbal impact and reputation management. What makes us different? our ability to incorporate them all within a single strategy.
VISUAL IMAGE
Identity: How are you perceived by customers? What is the message you are sending?
Cross cultural appeal: Do you appeal far and wide? Are you well known locally as well as abroad?
Professionalism: How carefully-curated is your visual image? Is it consistent? Is your logo meticulously designed? Do you offer a platform that other brands would like to be associated with?
Psychological impact: Are you triggering emotional responses in people through the images - and stories - you use?
VERBAL IMAGE
Emotional Hook: Is your language emotive? Does it inspire people to get involved? Is there a sense of community?
Business Hook: How well do you work with other businesses?
Engagement Hook: Do you create “sticky” content through real stories? Do you retain attention, and repeatedly pique people’s interest levels?
REPUTATION
Events: Do you host events that raise interest in your project?
Advertising: How much money do you spend on traditional advertising?
PR: Do you make use of a PR team that secures you coverage in favourable publications?
Alliances with other organisations:
Do you a) have strong allies and b) get maximum coverage out of them?
Credibility: books/films: Are you visible in the publishing sphere?
Government: Are governments keen to get on board with your project?
Social reputation: What do people say about your project in public?
Word of mouth: Does the brand make a strong case for word of mouth coverage? I.e., are there notable stories and events that are continuously worth talking about?
Social media: Do you make the most of the social media channels available, and follow a clear social media strategy?