FASHION

L’Oréal (Makeup Genius)

Makeup Genius, the 1st virtual makeup app that instantly applies makeup to your image! The app lets you move, smile and pucker up whilst following your facial expressions. One can discover an infinite range of looks and products, created with the expertise of the best beauty designers. Makeup Genius is the most realistic makeover app today.
 

Tinker Tailor

For customizing the runway. Founder Aslaug Magnusdottir, an Icelandic entrepreneur and fashion industry vet, has responded to a growing desire among high-end customers to own one-of-a-kind pieces, coupled with the increasing popularity of customization in more affordable markets, such as iPhone cases and sneakers. With Tinker Tailor, shoppers can customize dresses from high-end designers, like Marchesa and Vivienne Westwood, or build dresses, skirts, and tops from scratch using 30 silhouette options and custom prints. "I’m making fashion relevant for different cultures and lifestyles." But also, "Not all women can wear six-inch heels every day." Middle Eastern women, for example, are hard-pressed to find designer dresses that cover their arms, Magnusdottir says. Tinker Tailor can serve them. In order to retain the creative integrity of each dress, and maintain high-end sensibilities, Tinker Tailor confers with each designer to approve a limited number of cuts and colorways. For example, a drop-waist black silk ball gown can be ordered with a square neckline instead of a v-neck, but Christian Siriano won’t cut it out of gingham for you. And last September, just four months after the launch, Tinker Tailor introduced accessory customization for shoes, handbags, and jewelry

Under Amour

Over the last few weeks I have charged a water bottle, charged a pair of sunglasses, and most recently – ‘turned on’ a pair of running shoes.

As part of today’s HealthBox announcement, Under Armour is announcing the next generation of the UA SpeedForm Gemini running shoes, the Gemini 2 variant.  But as regular readers here know – I don’t generally do shoe reviews (well, ever really).  So why would I be posting about these shoes?  Well, they’re…alive!

 

If I was in UA’s position being the only company with a footpod/activity tracker baked in their running shoes (to my knowledge), I’d have simply made that be the baseline.  It would have been a marketing differentiator for a company that isn’t really known as a big running-specific footwear brand (or even much of a major shoe brand at all).  Given UA’s current stance that sports technology is a critical market for them to capture going forward (and they’ve spent massive amounts of money towards that goal), I’d have thought that luring folks in early would be an easy play for them.

Still, the week at CES here is still young – so you never quite know what it’ll bring on the connected footwear space.  But I’m pretty sure it’ll definitely be an interesting year for it.

Modavanti

This e-tailer has a strict threshold for determining which designers can be featured on its leading eco-friendly fashion site. Because there is no accepted definition covering all aspects of sustainability within the fashion industry, Modavanti has established a unique badge system that informs customers how and why the site considers the makers’ items to be eco-friendly and ethically sourced. Each brand must have at least one badge from the following categories: 1. Made in America 2. Vintage 3. Organic 4. Fair trade 5. Vegan 6. Zero waste 7. Recycled 8. Eco-friendly 9. Handmade. 

“It’s a way for shoppers to shop based on their values,” says David Dietz, the site’s founder. 

Moon Berlin

Cold is here to stay. To help us cope with it, Moon Berlin unveiled their new heating cashmere coat. A beautiful coat that discreetly integrate technology to make you feel better out in the cold. You know, you’ve been looking everywhere to find the coat that will make you feel warm, but it is actually never thick enough.

We’re really excited about this new fashion tech product because it does integrate technology without screaming it. And it’s how it’s going to work. Who wants to be hanging around wrapped up like a Christmas tree?

Eloquii

For doing fast fashion…on a larger scale. Despite the fact that 65% of American women wear sizes 14 and up, this majority group is hard-pressed to find clothing that fits, much less anything trendy on par with H&M and Forever 21. In 2011, The Limited quietly launched an in-house plus-size line called Eloquii, in an effort to serve this customer. Then in May 2013, after only a year and a half and modest growth, The Limited shuttered Eloquii. There was an outcry from plus-size fashion bloggers: Eloquii had failed to ask the plus-size customer what she really wanted from a fashion-forward clothing line. Eloquii’s team of designers was also dismayed. Eloquii creative director Jodi Arnold met an investor through LinkedIn who was inspired by the Eloquii team’s desire to relaunch, and last February, with his help, Eloquii debuted as an independent brand and e-shop.They’ve been doubling down on social media outreach since October 2013, and among the early revelations was that plus-size women wanted to see their peers modeling on Eloquii’s website. Now, any Eloquii customer who Instagrams herself with the hashtag #XOQ is uploaded to the site, and tagged alongside the products she’s wearing. Arnold describes Eloquii as plus-size Zara, offering a wide range of price points and a steady flow of small-batch, fast-turnover trendy pieces (crop tops, laser-cut skirts) alongside staples like well-fitting denim and blazers. The website has experienced a 236% increase in unique monthly visitors since its launch, and customer requests keep pouring in. Last winter saw the introduction of cashmere and evening dresses, both exceedingly rare in plus sizes, and Nordstrom began stocking the brand. A line of intimates will roll out this spring.

Aobiome

For making a facial mist made of live bacteria seem appealing. This biotech startup breeds bacteria commonly found in dirt and untreated water, and put it in its first product: AO+ Refreshing Cosmetic Mist, a spray that looks, smells and tastes like water, but is bacteria-loaded. The premise is this: Before human beings started scrubbing with soap and shampoo, our skin and hair was coated with healthy doses of ammonia-oxidizing bacteria, which cleaned, deodorized, and boosted the immune system. Initially uninterested in marketing AO+ like a cosmetic (the primary goal was therapies for severely blemished and damaged skin), AOBiome changed tack when a New York Times Magazine profile of the product went viral last May, holding the most-e-mailed slot for a month. The startup received 20,000 e-mails in two weeks requesting the product, and quickly hired a GM of consumer products, adopted the slogan "Bacteria is the New Black," and tackled the tricky task of rapidly increasing production in larger and larger bioreactors. It hit market last summer. Early data revealed equal interest from men and women, highly unusual for a cosmetic product. And while it’s hard to call a healthy immune system stylish per se, there’s something to be said for a company that aims to disrupt the product-laden routine many people consider a necessary step toward living stylishly. Shampoo and a body wash are now on the horizon.

Cuyana

Startup fashion brand Cuyana, based in San Francisco, launched what it calls a Lean Closet Movement to put shoppers’ focus on buying quality that lasts, rather than chase the latest trend and fuel dangerous manufacturing practices. The movement kicked off with a 4-week series of blog posts who shared tips on building a versatile, functional wardrobe. The site’s co-founder Shilpa Shah stresses that the Lean Closet Movement isn’t about minimalism. “If someone loves designer jeans and has 20 pairs and wears every single pair, that's wonderful and that can be her version of a Lean Closet,” she says. “Rather, it's a message of intentional buying, and meaningful purchasing of items that you love.”

The collaboration will include new Cuyana apparel collections this summer. But Shilpa says the 4 collections of apparel and accessories are eco-friendly and those who click “lean shipping” during checkout, will receive a reusable bag to fill with items that can be donated to non-profit partners like Dress for Success or the Salvation Army. The movement is still in its early stages – just 10 percent of Cuyana Shoppers currently choose the option – but shoppers receive credits for future Cuyana purchases as an incentive.

Odo

The ODO line, which was unveiled this month through a Kickstarter campaign, features denim jeans that come in a range of styles and a white cotton T-shirt.

The garments have two self-cleaning properties. Silver fibres woven into the cotton fabric help combat odours, and a coating on the surface of the fabric helps repel liquid.

Google

Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms.

Everyday objects such as clothes and furniture can be transformed into interactive surfaces.